Privacy Policy

Last updated: 21 September 2026

1. Who we are

Brandi is a trading name of Active Focus Limited, a company registered in England and Wales under company number 13170424.

Registered office: 27 New Dover Road, Canterbury, England, CT1 3DN.

For the purposes of applicable UK data protection law, Active Focus Limited is the data controller where we decide how and why your personal data is processed.

You can contact us at hello@heybrandi.ai.

2. About this Privacy Policy

This Privacy Policy explains how we collect, use, store and protect personal information when you:

• visit the Brandi website;
• contact us or request a demonstration;
• communicate with us about our services;
• become a Brandi customer; or
• interact with Brandi where our technology is being used by one of our business customers.

Our website and services are intended primarily for businesses and are not intended for children.

3. Information we may collect

Identity and contact information

Such as your name, business name, job title, email address and telephone number.

Business information

Information about your organisation, products, services, customers, processes and requirements.

Enquiry and communication information

Information contained in emails, forms, website chats, calls, messages or other communications with us or with a Brandi AI agent. This may include product requirements, quantities, budgets, artwork requirements, delivery information and other details relevant to an enquiry or project.

Technical information

Such as IP address, browser type, device information, website activity and similar technical information collected through cookies or other technologies.

Marketing information

Your preferences relating to marketing communications from Brandi.

Customer service data

Where you use Brandi as a customer, we may process information necessary to configure, operate, support and improve the service.

4. Information processed on behalf of Brandi customers

Brandi is designed to help businesses manage enquiries, capture briefs, communicate with customers and progress opportunities and orders.

Where Brandi processes personal data on behalf of one of our business customers, that customer will normally be the data controller and Active Focus Limited will act as a data processor.

For example, if you communicate with a company that uses Brandi to manage its enquiries, the company you are dealing with will normally determine how your information is used.

Our processing of that information is governed by our agreement with that customer and applicable data protection law.

5. How we use your information

We may use personal information to:

• respond to enquiries;
• arrange demonstrations and meetings;
• provide and operate Brandi services;
• configure Brandi for individual business customers;
• manage our relationship with customers;
• provide customer support;
• process and progress enquiries and communications;
• improve the performance, security and functionality of our website and services;
• prevent misuse, fraud or security incidents;
• send relevant business communications where permitted;
• comply with legal and regulatory obligations; and
• establish, exercise or defend legal claims.

6. Our lawful bases

Depending on the circumstances, we process personal information because:

It is necessary to perform a contract

For example, to provide Brandi services to a customer.

It is in our legitimate interests

For example, to operate and improve our business, respond to enquiries, maintain security and communicate with existing or prospective business customers.

You have given consent

For example, for certain marketing activities or non-essential cookies.

We have a legal obligation

Where processing is required to comply with applicable law.

Where consent is our legal basis, you may withdraw that consent at any time.

7. Artificial intelligence

Brandi uses artificial intelligence and automation to help businesses manage customer communications and commercial workflows.

Information processed through Brandi may be analysed by automated systems in order to understand enquiries, generate responses, categorise information, identify required follow-ups and assist users of the service.

We may use specialist technology providers to provide infrastructure, communications and AI functionality necessary to operate Brandi.

We do not sell personal information to third parties.

8. Who we may share information with

We may share personal data where necessary with trusted service providers that help us operate Brandi, including providers of:

• website hosting and infrastructure;
• cloud computing;
• artificial intelligence services;
• communications services;
• email and messaging;
• scheduling and meeting services;
• analytics;
• customer relationship management systems;
• payment and accounting services; and
• professional advice.

We may also disclose information where required by law, to regulators or law enforcement authorities, or in connection with the sale, restructuring or transfer of all or part of our business.

Service providers are only permitted to use personal information for the purposes for which it has been provided and in accordance with applicable contractual and legal requirements.

9. International transfers

Some of the technology providers we use may process information outside the United Kingdom.

Where personal information is transferred internationally, we take appropriate steps to ensure that suitable safeguards are in place in accordance with applicable data protection law.

10. How long we keep information

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected.

As a general approach:

• sales enquiries and demo requests may be retained for up to 24 months after our last meaningful interaction;
• customer account and service information is normally retained for the duration of the customer relationship and for an appropriate period afterwards;
• financial, contractual or legal records may be retained for up to six years where required for accounting, tax or legal purposes;
• marketing information may be retained until you unsubscribe or object; and
• information processed on behalf of Brandi customers is retained in accordance with our agreement with that customer.

We may retain anonymised information for analytical purposes where it can no longer identify an individual.

11. Your rights

Depending on the circumstances, UK data protection law gives you rights including the right to:

• request access to your personal information;
• request correction of inaccurate information;
• request deletion of your information;
• request restriction of processing;
• object to certain processing;
• request transfer of certain information;
• withdraw consent where we rely on consent; and
• complain about how your information is being used.

To exercise your rights, contact hello@heybrandi.ai.

You also have the right to make a complaint to the Information Commissioner's Office (ICO), the UK regulator responsible for data protection.

12. Security

We use reasonable technical and organisational measures designed to protect personal information from unauthorised access, disclosure, alteration, loss or misuse.

No internet-based service can be guaranteed to be completely secure, but we continually review the measures used to protect our systems and information.

13. Third-party websites

Our website may contain links to websites operated by third parties.

We are not responsible for the privacy practices of those websites and recommend reviewing their privacy information separately.

14. Changes to this policy

We may update this Privacy Policy from time to time.

The latest version will always be published on the Brandi website with the date it was last updated.